In a world where fragranced haircare is the norm, we're celebrating some champions without. Our Classic Fragrance Free Shampoo and companion Conditioner have reigned supreme for decades. These no-frills, gentle faves are best sellers among our most sensitive consumers and continue to rack up 5-star reviews year after year. Formulated for cleansing the hair and scalp, word on the street has it that the shampoo doubles as a bubbling body wash, too. Because there are no fragrance additives and no masking agents, all you get is clean! So, calling all consumers who don't want to check the fragrance box, we've got you covered!